We do a lot of business with real estate agents so this post goes out to them. If you have a website and are using an “iFrame” solution for your idx, then you are missing out on some serious (free) search engine traffic. This means that all of your listings are being showed from someone else’s webpage but are “framed” into your website to make it look like yours. There are a number of reasons why this is the worst thing that you can do for your website.First of all, if you’re into search marketing at all, you’ll know that “content is king”. The more content you have, the better you will look in Google’s eyes. So instead of having all of your listings in the idx be on one page, wouldn’t it make sense to have each property or listing be its own page?If your website is already set up like this, you’re not off the hook yet. What do your individual property URLs look like? Do they have a bunch of numbers, question marks or weird characters? Here is something that I would bet your competition isn’t doing… Using the property address and MLS number in the URL of the property and heading tags. Here is an example of one of my clients listings:————.com/200-East-Palmetto-Park-Road-Boca-Raton-FL-33432-MLS-R3177305Now if someone in Google wants to find that exact listing or even properties on that road, you’re website should come up. We’ve seen massive traffic spikes just from implementing this one strategy alone. Are you missing out on this kind of free traffic?